Oakley | The Intern

In a currently ongoing campaign for Oakley, Calyx conceptualised and developed a competition campaign where the winner lives out their dream job with Oakley. Entrants to the custom developed Facebook app are encouraged to submit a description of a former, “awesome and extreme” job… that they never had. The more extreme and ridiculous the better. From there, entrants request their Facebook friends to vote for their entry and at the end of the competition the person with the most votes wins their dream job. Click through to find out more.